Today, Domino’s is one of the fastest-moving businesses in the UK, opening around 60 stores every year. Back in 2011, these fantastic levels of growth were understandably putting a lot of strain on their internal IT function. Colin Rees, IT Director for Domino’s, wanted his internal team to focus on specific strategic goals but still needed to guarantee that essential networking services would remain operational. It was also essential that Domino’s could rely on the infrastructure flexibility needed to scale as the business continued to grow.
We came on board with Domino’s to design and deliver a wide area network (WAN) solution, that is supported and serviced proactively on a 24 hour, seven day a week basis with the help of our Service Management Centre (SMC).
The high levels of growth throughout Domino’s kept the pressure on our team, as the technology infrastructure required to get each store up and running needs to be deployed quickly and be flexible enough to cope with large demand so that online customers can be served straight away. As new stores were added across the UK, we were on hand to manage implementation and ensure that Domino’s could keep their momentum.
During our peak times it is essential that our network and systems are 100% available to make sure we’re able to deal with demand and fulfil every single one of our customer orders - Colin Rees, CIO for Domino's
Before our partnership with Domino’s, the majority of their orders were received and processed over the phone. Three years on, our wide area network (WAN) solution allows Domino’s to process around 62% of its orders online, with some stores receiving over 90% of their business online.
Colin Rees, CIO at Domino's, was thrilled with our contribution to the business, as he commented last year: “We’re a fast moving business and our single focus is the home delivery of pizza, freshly made to order with high quality ingredients. Being able to order online is a win for both our customers and us.
“Online is where people are and where they like to buy. Now that our customers have the whole menu in front of them, they can take their time ordering and the accuracy of the order is higher."
Our main ICT challenge was dealing with how rapidly we were opening new stores and making sure the new stores were able to receive online orders. Now we’re online we’re seeing our customers ordering more than they used to and coming back more frequently, which is fuelling our growth - Colin Rees, CIO for Domino's
Since we began working with Domino’s our partnership has developed as our understanding of how we can support their expanding business has increased. As an advanced multichannel retailer, Domino’s has achieved outstanding growth, and knows it can rely on us to deliver the best IT infrastructure. Today, the pressure has shifted from the IT team over to the store teams who must keep up with demand for making and delivering great pizza.