Case Study: Specsavers

The challenge

Kcom was chosen by Specsavers, the nation’s leading optician, to host a unique application called Digital Mirror. It enables customers to try their glasses online, after uploading an image of their face onto the website, www.specsavers.co.uk.

Creating the right solution

The feature, which is being powered from two managed servers at Kcom’s London Global Switch data centre, has been hugely popular since it was unveiled in July.The website has already attracted a great deal of attention, winning the ‘Best Use of E-commerce Technology’ at the European Retail Solutions awards. 

It was predicted that the feature would be in high demand following the national media launch, so an appropriate hosting solution was essential.  Using the UK for the initial launch, Specsavers also intends to roll out the Digital Mirror across a further nine international websites. 

Conclusion

Elaish Amin, a Regional Sales Consultant at Kcom, said:

“We have provided Specsavers with a managed server environment which hosts a rich text application being used by Specsavers’ websites in each of their global territories."

“The hosting solution benefits from high speed internet access and dedicated load-balancing servers within our data centre, allowing Specsavers to take full advantage of the high performance servers that have been deployed."

“A combination of our engineering team’s dedicated support, the use of the Linux Redhat operating system and the fully managed network, will ensure 100 per cent up time so that Digital Mirror can reach its full potential.

He added:

“Buying glasses online can now be interactive, personal and fun. We are excited to be contributing to this new initiative.”