Things work better when you proactively contact customers:
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Customers associate proactive account management with good customer service
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You reduce the peaks and troughs of incoming calls by choosing the best time to contact people
The ability to select alternative methods of contact can significantly reduce the cost of contact:
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The cost of phone use is rising as more people provide mobile numbers only
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The increasing use of answer machines requires more calls to be made before you speak with someone
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Automation lets you provide cost-effective 24/7 customer service
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Automated interactions save time in staff costs
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