Data will be flowing through the retail systems this Black Friday - MicroScope

This weekend marks one of the main moments of the shopping calendar, and for consumers the emphasis is on the best deals – but for retailers, the focus should be on their IT systems. Ajmal Mahmood, Propositions Lead at KCOM explains why sales days mean some retailers will get caught out by differing shopping patterns. Ajmal also warns retailers to carefully consider how they collect data during sales times, to avoid significantly affecting personalisation algorithms.

business data, Cyber Security, Customer Experience