This weekend marks one of the main moments of the shopping calendar, and for consumers the emphasis is on the best deals – but for retailers, the focus should be on their IT systems. Ajmal Mahmood, Propositions Lead at KCOM explains why sales days mean some retailers will get caught out by differing shopping patterns. Ajmal also warns retailers to carefully consider how they collect data during sales times, to avoid significantly affecting personalisation algorithms.
21 November 2018 | By Ajmal Mahmood
Data will be flowing through the retail systems this Black Friday
7 December 2018 | By Stephen Long OBE
30 November 2018 | By Wayne Stallwood
29 November 2018 | By Wayne Stallwood
9 November 2018 | By Adam Dunn