Crossing the Digital Divide: How to Streamline the Customer Experience - Retail Tech News
In this article, Patrick discusses how a frictionless customer experience inevitably leads to happy customers - and those retail brands unable to achieve this will quickly be left behind. Patrick describes how digital innovation is the key differentiator for companies who want to push the boundaries of retail. One problem many retailers run into is their customer experiences aren’t joined-up. Fortunately, cloud technology gives retailers a single, accessible storage of secure customer data to draw from.