Enterprise adoption of business data analytics is being driven by a genuine desire to connect more deeply with customers. Reflecting this push, research shows that spending on marketing analytics alone is expected to leap from 4.6% to 22% in the next three years.

Businesses are also adopting analytics for a host of other key reasons, including strategic decision-making, improving operational processes, and reducing costs. But for any C-Suite considering data analytics adoption, a clear understanding of how business data is actually impacting on individual departments is essential before greenlighting that investment.

From sales to contact centres - the value of data analytics from KCOM
Accelerating a customer experience culture – Data-driven agility

contact centre, business data, data analytics, Organisation 3.0