Ajmal Mahmood, customer contact propositions lead at KCOM, explains how immersive experiences will be the next driving force in customer experience in Tech Radar Pro. However, more widespread XR adoption faces a major obstacle; a lack of suitable IT infrastructure. As XR applications grow in popularity, companies will need more storage space for both their applications and the valuable data – personal and behavioural information – that customers share with them. 5G networks, already being trialled by EE and Vodafone, will be instrumental in delivering these immersive experiences to customers, but the applications still need to be stored somewhere. Finally, Ajmal goes into detail on why virtual reality needs virtual servers.