Hull has the fastest broadband network in the UK – meaning CPs can offer their customers unparalleled quality and connectivity, according to new research.

The research, carried out by insurance providers Protect Your Bubble, puts Hull at the top of the UK broadband table with 97.5 per cent full fibre coverage thanks to KCOM’s ultrafast network.

Hull’s nearest rival is Luton which has 94.5 per cent fibre coverage, with Portsmouth coming in third with 93.8 per cent.

Tim Shaw, KCOM wholesale managing director, said: “We’re delighted more research has once again recognised Hull as the leading city in the UK for broadband connectivity and speeds. It shows KCOM’s decision to invest in creating a full fibre network, years ahead of other parts of the UK, was the right one that’s now paying off.

“This has huge benefits for our Reseller partners who know they can deliver their services across the world class infrastructure we’ve built here in Hull and the wider region.”

Not content with making Hull the leading destination for full fibre infrastructure, KCOM is also continuing apace with its ambitious £100m expansion plans with its FTTP network now reaching 250,000 properties across East Yorkshire and North Lincolnshire. Its network expansion programme was also named Telecoms Project of the Year at the National Technology Awards 2021.

Unsurprisingly Hull, which became the UK’s first full fibre city in 2019 thanks to KCOM’s initial £85m investment FTTP technology, is well above the UK’s average of 82.5 per cent fibre coverage.

For the average person this means they’re able to stream, download, game and work online from home without any buffering, delays or frustrating signal ‘drop outs’. For Resellers it means they’re able to offer their customers services delivered across the UK’s best, most reliable and fastest broadband network.

The research shows that Hull has almost double Sheffield and Aberdeen’s fibre coverage while London ranks just above the UK average, with only 80.3 per cent of its residents and businesses being able to access the top speeds delivered by fibre broadband.

In July 2019, Prime Minister Boris Johnson pledged to deliver full-fibre to 'every home in the land' by 2025.

However, the government has downgraded the target to reach 85 per cent of the UK, according to an infrastructure report in November.

To learn more about what makes KCOM’s full fibre broadband coverage so good, and what it can do for you, click here